In July 2009, Espressoworkz
opened new premises at 100 Mt Eden Road, Auckland.
The building is a
combination office, showroom, repair workshop and warehouse, so
it meets ALL the needs of SAECO customers all under one roof.
So if you're in the
neighborhood please drop by and we can show you the
latest in SAECOs world leading Automatic Equipment for the home and
office, coffee accessories and cleaning products, or if you need stocks
of freshly roasted coffee supplies!
See the Crew at Espressoworkz and Eden
Coffee as on TV1 news!
The convenience of
fresh espresso in the office kitchen means that you do
not have to go out of the office to get a quality cup of
coffee. You can enjoy the luxury of fresh espresso
coffee in your own private barista.
Many new offices
are being designed with a coffee machine as an integral
part of the new office kitchen. In many ways fresh
espresso coffee from an automatic coffee machine
reflects the growing acceptance of the standard of
coffee that many office workers expect today, and are
willing to go out and pay for.
The smell and
aroma of espresso coffee can create a convivial
atmosphere of relaxation and the feelings that the
coffee aroma creates with feelings of being away from
the workplace and relaxing. This creates an area where
busy office workers can get away from the office without
actually having to go ‘out of the office’.
While it is true
that office espresso is far cheaper than buying coffee
at a coffee shop, it is also a very effective way of
providing an incentive for staff or a reward for work
that they have done on a particular project.
- National Business Review - As general manager of
technology company gen-i, Martin Howard hated the office coffee and used
to sneak out to get a decent cup. So when he was looking for his next
career move he thought about coffee and came up with Espressoworkz.
rents and sells automatic espresso machines to caffeine starved offices.
The machines are the Italian brand Saeco and cost $2,000-$3,000 to buy
outright depending on the "bells and whistles" or as preferred by most
businesses you can rent them for a monthly fee. Unlike other espresso machines, which need to
be driven by a trained barrista, these machines do everything from whoa
to go, grinding the beans and brewing the coffee at the push of a
OFFICE JAVA: Martin Howard with a
Howard said since he set up the company, four months ago business had
been better than he had hoped, signing up corporate customers including
graphic design houses and technology companies: "People are into good
Mr Howard said in
technology companies people who sat in front of their computer screen
all day were converts to the power of caffeine. "Some drink so much they
use half gallon cups, the insulated ones so it keeps the coffee warm."
Having a constant supply of top
quality coffee could even be a productivity booster: "People talk
faster, work faster and write faster" Mr Howard said the "think drink"-
the cup of coffee quaffed while thinking over an issue - could happen in
the office, which was much quicker than going out to a cafe'. "By the
time you get there and back it takes half an hour."
Mr Howard said the advantage of
having an automatic espresso machine was that it made consistently good
coffee. "With an automatic machine you don't get inconsistency, coffee
being at the wrong temperature, or that you didn't put enough coffee in
or didn't push it down firmly enough," Mr Howard said.
The world coffee market at the
moment is experiencing an oversupply of cheap, low quality coffee,
notably from Vietnam and India most of which is used in either instants
or cheap “house” brands. As a consequence the price of green beans has
been forced down. This benefits the large corporations who control a big
percentage of the worlds bulk market.
The beans that we buy are at the
very top end of the market, seldom used by the corporations. Our brokers
buy at auction which tends to drive the price up returning a greater
amount to the farmers. Our brief to the brokers is to look for quality
with less emphasis on price. To help the farmers please support coffee
roasted in New Zealand by New Zealand owned companies who have similar
boutique ideals to ourselves.
The coffee market in NZ
is undergoing a transformation. You will
have seen the explosion of gourmet and specialty coffee shops, coffee
houses, espresso booths and American import coffee houses.
Coffee consumers are now demanding higher quality beverages and are no
longer content with instant coffee for special occasions, let alone
everyday drinking. Our research indicates that instant coffee still has
the lions share of the local market.
The fresh coffee bean market is growing. We define this market as green
coffee beans which are roasted in NZ and delivered to consumers
within 5 days for brewing within one month.
It is this change in palette and preference which has changed the marketing
plans for many companies, including ours. Look at the proliferation of
coffee houses in CBD areas of NZ. These operators need to ask
themselves if demand in the market for espresso coffee is growing fast
enough to support all of the new entrants and their expansion.
Like all markets, each company has to clearly identify the group of
customers to whom it will appeal and service that market 110%. In this
regard consider coffee outlets in terms of the quality, variety and price
of the products they sell. What will make people keep coming back?
people go for an in-house solution where they can make the same coffee in
their office for about 40 cents verses $3.00 to buy. Growth of the office
espresso market ie Saeco espresso machines from EspressoWorkz in offices will put downward
pressure on the retail price of a cappuccino.